The Cheltenham Festival is one of the most prestigious Grade 1 events in the horse racing calendar, attracting thousands of punters eager to back a few winners down at Prestbury Park racecourse.
As we look back at the 2025 meeting, many bookmakers release enhanced prices or free bets offers to draw in new customers and reward loyal ones.
Bet365 is one of the most well-known names in the industry, and their free bets and promotions are always among the most popular with the UK horse racing public.
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For the 2025 Cheltenham Festival, Bet365 launched a number of offers that are drawing attention from racing fans.
Their key promotion centres around bet credits, which are awarded to new customers who sign up and meet the qualifying requirements. This typically involves placing a first deposit and making a qualifying bet.
Once settled, the customer receives a matched amount in free bet credits, which can be used across any Cheltenham race.
Regular customers are not left out either. Bet365 has a long-standing tradition of offering extra places on big handicap races, meaning punters can profit from each way bets even if their horse finishes just outside the traditional places.
They also offer best odds guaranteed, which ensures that if a punter takes a price and the starting price is bigger, the larger odds will be paid out. These offers often make a difference in close run races where odds shift dramatically in the build-up.
Another reason UK punters look to Bet365 during Cheltenham is their “bet builder” function, which allows customers to combine different markets into one customised bet.
For example, backing a horse to win, finish in the top two, and be ridden by a named jockey all within the same race. While this feature is available year-round, it tends to get more attention during major festivals where big-race previews and expert opinions influence betting strategies.
Live streaming is also a big draw.
Bet365 provides coverage of every race at Cheltenham, giving customers the chance to watch live on desktop or mobile as long as they have a funded account or a recent bet on the race.
This combination of betting and live viewing helps create a fully immersive experience that suits the modern racing fan.
It’s worth checking Bet365’s promotions page regularly during the Cheltenham Festival, as some offers are only released on the day of the race. Superboosts, early pay out offers, and horse racing specific promotions often appear during peak times and can offer strong value if used wisely.
With so many races across four days, timing your bet to coincide with one of these promotions can give you hedging options.
Punters should always read the terms and conditions of any free bet or bonus offer to ensure they meet the eligibility criteria. Bet365 is known for its clarity, but it is still important to be aware of minimum odds, time limits, and staking requirements.
Responsible gambling should always remain a priority.